Privacy Policy

The inclusion of this privacy policy is to insure our commitment to you the consumer. We take you privacy very seriously and want to explain how, what, when and where we collect, store and utilize your information. We are dedicated to safegaurding you personal information and consider your information top priority.

This policy will be continuously assessed against new technologies, business practices, and our customer’s needs.


Once you land on a page from there are two types of information we may collect. Personall information you knowingly choose to provide and along with website use information collected on an aggregate basis as you and others browse our website.

This information is collected in the form of

  1. Personal information input to a form page where you are registering for our site or any contests or freebies from our site.
  2. The other is in the for of cookies (explained more below)

When you register for any of our products, services, or newsletters you will provide us information about yourself.

  1. Email Information

If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. In no way will your email be used for any other contact information other than ours. We will never provide any personal information to a third party without your consent

  1. Website Use Information

Similar to other business websites, ours runs on a standard technology called cookies. Information gathered through cookies and web server logs may include the date and time of visits, the pages viewed, time spent at our website, and the websites visited just before and just after our website.


Generally Speaking we use personal information for purposes of delivering pertinent information and promotional efforts and improve our content and service offerings, and customize our site`s content, layout, services. These uses improve our site and make it better and easier for you.

Furthermore, such information may be shared with others on an aggregate basis. Personally identifiable information or business information will not be shared with parties except as required by law. Occasionally, we may also use the information we collect to notify you about important changes to our website, new services, and special offers we think you will find valuable. You may notify us at any time if you do not wish to receive these offers by emailing us at the link provided on the newsletter.


A cookie is a small piece of text which is read and stored by your browser which helps recognize you and deliver common content when you return to the site which placed the cookie.However, if you would prefer not to receive cookies, you may alter the configuration of your browser to refuse cookies. If for some reason your browser is configured to deny cookies, some pages or areas of our site will not work properly and you may not receive up-to-date content or content directly intended for you. Cookies can in no way retrieve any other data for your computer nor is it capable of placing any virus or malware on to your computer.


When you visit our site we use the cookie to be sure you are getting the content you are requesting/ requested. We also use the information to allow you to leave the site for some time and not lose any save information for you on your latest visit. The information collected is used, again to help us understand how you interact with the website and therefore we can make it easier/ more intuitive for your future visits.


Dynamic Ads are ads that are personalized in real-time to the user. Unlike static ads that show the same content on every impression, Dynamic Ads enable the advertiser to display a unique creative for different users. Dynamic Ads are the only feasible way to scale up the number of creatives per campaign and to personalize them on each impression.


The main goal of ReTargeting Ads is to re-engage site visitors after they have left the site. Dynamic ReTargeting Ads are generated based on the actual products or offers viewed on the advertiser’s site. For example if you’ve visited a retailer’s website and viewed a specific product, you might receive a banner ad containing that product. Rather than showing the same ad to every visitor, Lighter Side of Real Estate’s Dynamic Ad Application will select the most relevant ad copy based on the user’s activity on the site. Lighter Side of Real Estate’s Personalized ReTargeting Platform works when an advertiser places our tag on his website. The tag embeds a third party cookie on the browser of users visiting the site. Using Real Time Bidding (RTB) Ad Exchanges, it is then possible to focus media buying efforts against those visitors. It is important to note that the cookie itself does not contain any personal identifying information. Our Personalized ReTargeting ads intelligently match the right offering to each visitor based on his previous activities on the site. Each advertiser using Lighter Side of Real Estate’s services is responsible to limit the number of ad impressions shown to each user in order to ensure that viewers are not overly exposed to specific ads.